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Four things your wine brand needs to do to win in China

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Brands need to help consumers navigate choices, to reassure and resonate, and to get them to feel a sense of closeness and social superiority

How pre-wine drinkers build their knowledge

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Why do Americans teenagers tend to forget about wine when asked to name types of alcoholic beverages? What makes it different than everything else?

It’s all in the mind

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Understanding how our mind remembers things can unlock some secrets about how brands work (or don’t)

We are now recruiting

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Wine Intelligence London office: PA to the Chief Executive

July 2014

Wine Intelligence USA Label design 2014

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New report release: Wine Intelligence – Wine Intelligence USA Label design 2014

Cracking the label code

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What your label says about your brand can be a crucial element in consumer choice

Three simple steps to improving your digital marketing in China

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Getting your online comms right can be a huge boost to your brand, so long as you can avoid some basic errors

Visualising the Feelgood juice revolution

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Observing and responding creatively to consumer trends can unlock growth in even the most mature of categories

Renaissance Japan

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Wine drinking is on the up in the Land of the Rising Sun

The new Polish “generation wine”

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High hopes for the Polish wine market as a new generation of consumers embrace wine
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